Researched Austin’s Public Transportation System
When: November 2021
What was this for: Class project
Quick evaluation of the current state to better understand the situation.
Created a user persona based on the participants’ interviewed as a whole.
There were many opinions from participants on Austin’s public transportation as a whole, especially from those who have experienced transportation systems in other countries and more densely populated cities.
Synthesized information based on direct quotes and observations made during interviews. Coded information from transcripts and arranged them in generic categories to see common themes from participants and their experience with public transportation in Austin.
Categories included:
Goals/Needs, Tasks/Behaviors, Feelings, Beliefs/Attitudes, Pains, Motivations
Synthesized information resulted in some common themes.
After further analyzing themes with some direct quotes, insights were formed.
With insights in hand, I could create more actionable items and form recomendations for Austin public transportation to help meet users’ needs.